A lot of people new to online niche trust account to make a large amount of traffic to the site almost guarantees that you will make money. Thus, they often end up paying for ads that are sprayed on thousands of different tools used by the mass filing. This is a bad strategy. Apart from the fact that many such tools do not get anywhere near the kind of visitors they say they do not attract the traffic that is generally of poor quality.
As with so many things in life quality - not quantity - it is the goal here. And surely the best quality traffic still comes from Google. People really believe this particular search engine, and the other to a lesser extent, but still significant. They understand that you know what you are about whether your site appears on the first page of what they seek. And if they trust you, they are more likely to buy from you.
It does not matter if you rank juicy one two word phrase of several words "long tail keywords" can still do very nicely. These are generally not very difficult to rank for conversion and often quite good, since they are very specific.
It also helps if you can attract searchers who are more likely to be in a buying mood. They tend to enroll in phrases that include adjectives like "best", "top", "cheapest", "cheap", "quality" and "recommended."
That is why you should include keywords in your website, where appropriate, and using them in the anchor text when building links to them. As you slowly begin to take on one page for such a long tail keyword search, you should see a significant improvement in the conversion.
It may be easier said than done - especially if you are in an extremely competitive niche where people are competing for many of the key words for years. That said, it is certainly not an impossible task, and you just need some of them start bearing fruit, and this will help a lot.
Social networks should be borne in mind as well. Twitter in particular is great for getting highly targeted clicks on the website. The key is tweeting in a specific and informative manner and often interact with other tweeps in your niche. Do this and you will inevitably build up a solid following of people who share your interests.
Not only does Twitter have a high click-through rates, but Google considers links to - and particularly other tweeps - to build your website from it. Lots of them is sure to make your search engine rankings to a certain extent.
There is another aspect of the targets that can improve conversions. It is a geographical aspect. Logic dictates that if you make your off-site and on-page SEO rather geo-specific, slowly draw a much larger proportion of website visitors from your country. If you offer products and services that are also adapted to the proportion of your sales people will inevitably improve.
I do not have to limit yourself to online marketing techniques to get this effect. Offline marketing methods such as flyers, posters, newspaper ads and business cards is always a geo-specific for obvious reasons.
As well as making good quality and very localized traffic, offline promotion can also help a bit with SEO. This is because Google records the geographical location of all these visitors, as well as their behavior on your site. Search engine uses this information to calculate the value of the site when they search enter keywords related to its content.
If you apply the above approach when promoting your website, you will slowly but surely improve the quality of traffic that you draw on it. With relatively more targeted visitors reading your site, more of them will result in your online sales and revenue is sure to improve.
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