Common Mistakes

Do you know what the biggest mistakes with any website or online business campaign? Most ignored the decision, and thus the biggest mistake is to find targeted keywords that you want to rank for in search engines.

Keyword Research: If you sell a product or service, and hope your website will rank well in search engines, can you answer this question? What keywords are trying to rank for in search engines? If you can answer yes then great, but if I dig a little deeper, you know how many months are required in your country for that particular keyword?

If you can figure out what people type into search engines to find your product or service, you will have a greater ability to target the search when optimizing a website. One last question, are the key words relevant to customers and potential customers, or are widely singular word?

Companies with large marketing budgets and resources will be able to rank for broad searches far easier from a local company with a limited budget only because of the amount of content can generate contacts and influence will be for marketing.

So, what do I mean by targeted? I'll talk about two different subjects, the first is finding what customers are typing into search engines to find your service / products.Website: selling art materials and supplies. Trying to rank for the word 'art' in the search is completely pointless and will not make you any business. Let's break this down a level and tell the Web selling canvas art for people to paint on. What we get when we type in 'Canvas Art' into a search engine? Competition from people who have been selling art painted canvas'. But before you stopped to think there is too much competition in the spectra of key words, go one step further. Use the established brand name like 'Daler Rowney', use the word 'empty', so that you can search reads a blank art canvas', and with the help of tools for key search words that will soon be able to spot where the business will come from If you target long tail keywords.

Website B: There is a great service to ensure that you are branded 'Freedom Solutions'. The 'Freedom' will be built within the company's values ​​and mission statement as the core of the company. The problem is, "Freedom" for everything else has a different meaning, and no one is going to search for keywords in the search engines free solution to this specific search. If you follow the same procedure as described above to find what potential customers are typing into search engines to find the service, and then the website can be optimized in order for them. If someone does the freedom of the solution, they already know about your company and brand, and not stand to gain new business. Finding keywords related to what users would enter a new foundation for finding new jobs and making it sustainable. They come to you.

So how does this affect the site and optimize it for the SERP's?

Suppose that the Web site provider has the following general information may be changed to work for a targeted keyword:

First Permalink Structure

Second Title, description, keywords meta tags.

Third H1, H2 and H3 text

4th The content of the website

5th Alt text on images

6th All the videos

7th Internal Links

I have several ways to change the way your website is proving its importance in the search engines for specific keyword search term. Quite simply, wherever there's a Freedom Solutions', change the keyword you want to rank for in search engines.

It is still important to keep a sense of corporate branding for the website, but using these steps, creating the foundations of SEO campaign understanding the actual people of the search engines to find your business is key to creating a sustainable lead generation through their website.